Do you have an iPhone? Chances are, you'll stick with that Apple smartphone for quite some time rather than switching to Android, BlackBerry, or Windows Phone, according to new data from UBS.
Apple has an 89 percent retention rate, according to a poll of 515 smartphone owners, UBS Research found, as reported by GigaOm.
"In general, retention rates appear to be falling for most of the OEMs. Relatively, Apple's retention rates have held up incredibly well even as its market share has risen," the survey said.
Of those polled, only 6 percent said they were thinking of dropping iOS for another platform; 4 percent were undecided. As a result, the retention rate could be as high as 93 percent, UBS speculated.
Behind Apple, Samsung and HTC did well, and were the only other handset manufacturers to win more users than lose them. The same couldn't be said for RIM, which dropped from a 62 percent retention rate to 33 percent in the last 18 months, GigaOm said. HTC was at 39 percent and Samsung was at 28 percent.
Overall, 45 percent of those polled by UBS already had a iPhone, followed by 18 percent with a BlackBerry, and 16 percent with a Nokia device.
Many iPhone owners are hoping that Apple will soon unveil its iPhone 5; the latest rumor suggests that Apple might announce it on October 4 for a mid-October release. The iPhone 4 made its debut in June 2010.
A recent report from NPD found that Google's Android is currently the mobile operating system to beat, but the platform still faces competition from Apple's iOS and, interestingly, Microsoft's Windows Phone.
For more from Chloe, follow her on Twitter @ChloeAlbanesius.
{ 0 comments... Views All / Send Comment! }
Post a Comment